If you own a local service based business in Northampton or manage a local company, then you know how important it is to get locally based people interested in your business. If you don’t, then you will suffer from a lack of customers, which would lead to poor revenue and profits. There are many ways to attract potential customers and it all lies in the way that you market the business. Without good marketing, your Northampton business will be lost. In this article, we will cover exactly how to do marketing for local businesses and the various strategies that you can immediately put into action.
How Northamptonshire Businesses Can Benefit
Traditional marketing is where you should start and this includes creating materials such as flyers, call cards, brochures etc for your Northampton oven cleaning business. These marketing materials can then be distributed at popular areas around town or even in front of your business. By doing so, you will immediately reach a significant number of people in a relatively short space of time. However, it is critical that you make the flyers and brochures compelling in order to attract and retain the interest of your readers.
In addition to creating physical materials to distribute, you can also do advertisements on local television, newspapers and even on Northampton radio stations. This is extremely effective in small towns that only have one or two local stations. Of course, this can cost a significant amount of money and a cheaper but just as effective method would be to advertise in the local newspapers. You can add discount codes to these ads and this will definitely draw in a lot of business.
Next, another strategy is to do cold calling or cold emailing. You will need to find your target market, obtain their emails and phone numbers and then start calling. When you speak to each person on the phone, you can introduce yourself, describe your services and how it can benefit them. Cold calling or cold emailing has very high rejection rates, however, if it is done correctly and at high quantities, you can successfully get lots of new customers. The most important thing you can do is learn as much as you can about your target customer and create a deal that they can’t say no to.
Digital marketing is another strategy that is very effective for attracting business. You can do local SEO, which is basically creating and ranking your website for the search terms in your local area of Northamptonshire. For example, if you provide plumbing services in Northampton, then your plumbing and heating website should be ranked number one for search terms such as “plumbers in Manchester”. Once you do proper SEO on your website, you can easily get lots of local traffic that will lead to more phone calls that convert into customers. In addition to SEO, you can also do paid advertising on platforms like Facebook, Instagram, YouTube etc. These are very effective and can help you to quickly build your customer base.
In closing, we have just looked at a few ways that you can do marketing for your local service based business. Remember, it takes time, so make sure that your efforts are consistent and you will definitely get more business than you can handle.